Design Sprints
Aligning product teams to identify, solve, and test design problems to make a better experience for our users. Design Sprints create cohesion across product domains and platforms.
What:
Working as the facilitator of design sprints, I had the unique position to learn deeply about eBay from an end to end perspective. I needed to think like a historian, UX designer, UX researcher, product owner, stakeholder and a user.
How:
Begin with Stakeholder interviews. To drive the right conversations, we immersed ourselves in the team dynamics, problem areas, team goals, and business strategy goals.
Understand - Define - Diverge - Decide - Prototype - Validate
3 to 5 day workshops where product, design, development, and business align goals.
Sprint goals:
Increase Conversion
Forecasting
UX Design
Traffic
Trust & Communication Patterns
Better Help & Guidance
Decision Making
UX Flows - Shipping, Returns
Platform Cohesion
eBay Design Research + Strategy Team
